Usefulness before spectacle
Technology should make a recognizable action easier without demanding that users understand its inner workings.
DualMeridian / Company
DualMeridian
We develop VisionChef, a mobile app for exploring possible ingredients, recipes and estimated nutritional information from a dish.
Our product, in use
The experience should explain what it can offer.
VisionChef suggests a likely dish, ingredients and a recipe, and provides a nutritional estimate. Users can revisit analyses and, with PRO, organize favorites.
A photograph cannot reveal every ingredient or a portion’s actual weight with certainty. We therefore present results as estimates and state that they do not replace medical or nutritional advice or guarantee allergen detection.
View VisionChefDualMeridian / 01—03
How we think about products
Design with context
Content, interfaces and motion should help people make decisions and understand results.
Visible limitations
When an answer is an estimate, the experience should say so unambiguously.